Belgrade’s urban landscapes, Italian rap, and Parajumpers’ cutting-edge fashion converge in a bold new collaboration for Spring-Summer 2025.
Parajumpers and Italian rap icon Ernia reunite for the second chapter of their celebrated partnership. This new collaboration, unveiled as part of the Manifest project, is a dynamic tribute to authenticity, creativity, and shared values between the artist and the brand.
At the heart of this initiative is a vibrant photographic campaign, showcasing Ernia donning standout pieces from Parajumpers’ Spring-Summer 2025 collection.
The shoot takes place in Belgrade, where the city’s striking modernist architecture and raw, urban vibe complement the collection’s sleek designs.
This backdrop not only amplifies the bold essence of the collaboration but also reflects Ernia’s underground influences, merging music and fashion in a seamless dialogue of style and individuality.
A major highlight of the campaign is the launch of an exclusive, Ernia-dedicated t-shirt, produced in a strictly limited run of just 93 numbered pieces. Made from lightweight and breathable polyester mesh, it combines functionality with a refined aesthetic, making it perfect for the summer season.
The design features a ribbed collar for added comfort and a bicolor transfer print on the back that reads “Parajumpers 93”—a nod to Ernia’s birth year and a meaningful detail for fans of the artist. The iconic Parajumpers patch on the chest ties the design to the brand’s identity.
The t-shirt will be launched on February 3 with an exclusive presale available only to Parajumpers’ newsletter subscribers.