ERNIA X PARAJUMPERS: MANIFESTO
Parajumpers and Ernia are excited to announce a unique collaboration that merges fashion, music, and lifestyle.
A confluence born from the meeting of an iconic brand and one of the most exciting voices in the Italian rap scene. This translates into an exclusive selection of pieces designed specifically for the rapper, starting with the Fall/Winter ’24 collection, for which Ernia becomes the ambassador and official face.
From the pairing of overshirts with parachute pants to the oversized down jacket with a reflex layer emerging from laser processing, up to the exclusive stage vest, new silhouettes, and a mix of materials—from cotton to printed polyester.
This partnership also sees the team at Parajumpers create exclusive, custom-made pieces for Ernia.
Designed specifically for the artist’s live performances, these will not be available for purchase. Think new silhouettes, mixed fabrics: overshirts paired with parachute pants, oversized down jackets with laser-processed reflex layers and an exclusive stage vest.
A longtime fan of the Parajumpers brand, Ernia shares the company’s essential values – the pursuit of authenticity, creativity and attention to detail.
On one side, the functional and innovative design of the brand perfectly integrates with Ernia’s streetwear style; on the other, Parajumpers’ philosophy of resilience, adventure, and altruism are reflected in the rapper’s lyrics.
Together, the brand and the artist aim to continue inspiring the public and celebrating individual expression.
CREDITS:
Talent: Ernia @holyernia
Photographer: Mattia Guolo @mattia_guolo
Art Director: Ivan Loiudice @ivanloiudice
Stylist: Gianluca Zappoli @gianlucazappoli
Director: Gianvito Cofano@gianvizio